PUSHING THE ENVELOPE
Founded in 2012 and run by Design Academy Eindhoven alumnus Jasper de Leeuw, SOLID GRAY® creates products that are ruthlessly original and ruthlessly functional, groundbreaking designs unlike anything else.
Before launching the brand, Jasper and fellow alumnus Herman Lijmbach worked as consultants for a wide range of clients. Time and again, they found that the ideas they loved most pushed the envelope too far. The SOLID GRAY® backpack was one of those radical designs. They founded the brand because they loved the product, believed others would too, and wanted to see what would happen if they set it loose in the world.
At SOLID GRAY®, we design from scratch, not to be different for difference’s sake, but because that is what it takes to make our products truly work. This drive defines who we are: a small, independent brand dedicated to breaking the ordinary and creating products that challenge expectations.
BREAKING THE ORDINARY
We believe in creating new things. Products that are different, because we design them from scratch. Our products aren’t different for the sake of being different. They are different because that’s what it takes to make a them the best they can be. We are not happy until form, function and material are in perfect synergy, and even the smallest details are turned upside-down and inside-out. Our production process is equally demanding; all SOLID GRAY products are manufactured in the Netherlands, with utmost respect to ecology and human well being. We aren’t satisfied until you are holding a product that feels strange, yet perfected in every possible way. Its what we call breaking the ordinary.
BE A PART OF OUR STORY
Even though SOLID GRAY stands for eye-catching products, there is more than meets the eye! Since its launch in 2012, SOLID GRAY has evolved into a thriving brand through a continuous flurry of blogs, magazines films and other publications, and off course the support of loyal customers in over 70 countries. We make not-so-ordinary products for not-so-ordinary people. People with a story to tell, and dreams to live. No matter whether you are involved in arts, music, design, technology or something completely different. Our customers are the roots of our brand identity, and nothing makes us prouder than knowing you are out there rocking our products. So for all you hard workers, daily travelers and creative minds; show us how you use your SOLID GRAY, share us your stories. Wed like to invite you to become part of our story, and we hope we can be a part of yours.